Do you want to find the most profitable keywords to target for your website? A lot of marketers claim that focusing on keyword research is equivalent to wasting time. However, you should understand that even Google said that keywords still play an important role in helping them determine where to rank web pages in their index. If you have done keyword research in the past, then you’ve probably used Google’s Keyword Planner. It’s a free tool that comes with a whole lot of features. But it also has limitations which might hurt your ranking potential.
The most successful online marketers find the best company for SEO as they understand that relying on the Keyword Planner alone would not yield the best results. This is why you should look for a Keyword Planner alternative that can help you better select what keywords to optimize for. The Keyword Planner is great for seeing the search volume of keywords. It also tells you how much advertisers are willing to pay for the keywords for their PPC campaigns.
Research For Keyword Variations
Remember that in keyword research, search volume isn’t the most important factor to consider. If you sell computers, for example, you might think that ranking number one for the term “computers” will be the best thing that could happen for your business. This keyword probably receives hundreds of thousands of searches per month, but how can you tell what kind of information users are looking for when entering such a vague keyword?
This is precisely the reason why so many marketers recommend targeting long-tail keywords. These are search terms that contain two or more words. The longer the keyword is, the more specific it gets. This means that you will have a better understanding of what the users want, thus allowing you to create the right kind of content to answer their queries.
Going back to the previous example, your business could generate more sales by ranking number one for the long-tail keyword, “computers for gaming.” You can even target a longer keyword like “computers for gaming under $1,000.” As you can imagine, it will be easier for you to craft the appropriate content based on the long-tail keyword you want to rank for.
Taking Ideas From Suggestions
How can you find these long-tail keywords? One of the best alternatives to Keyword Planner is Google itself. You can use the search suggestions that appear below the search box. These suggestions are often used by other users, which means they could have quite a bit of search volume.
To make things easier, you can find a keyword research tool that uses Google’s search suggestions. You only need to enter a particular keyword and the tool will provide all the suggestions from Google. In an instant, you can have a long list of long-tail keywords. From there, it’s up to you to decide what keywords to use on your website.
Of course, you can also be crafty and use other online platforms to get keyword ideas. For instance, you can check out Amazon to search for similar products and try to find what keywords they target. You can also use YouTube, which is the second biggest search engine. Keep in mind that you’re not limited to using paid tools. Be resourceful and try to put yourself in the shoes of your customers to learn the best keywords to target. To know more visit www.scottkeeverseo.com/seo-tampa.